Expo Office Supplies


The Expo brand had been coasting for years on well-worn products and packaging. Torque was brought in to help revitalize the brand.

Torque conducted consumer insight studies, developed a value proposition and message focused on key consumer segments in sports, education and the home.


To support Sanford’s presentation to retailers, Torque provided a full line of production-quality mock-ups, then shipped and assembled a full-scale planogram at Walmart and other retail corporate testing facilities.

Torque developed graphic standards and a communication strategy, applying them to packaging design for 31 SKUs of dry erase boards.

The process resulted in new standards and practices for Sanford line review preparation process, and sell-in to mass merchant retailers has been strong.