First-Ever Midnight Lunch™ Experience January 28

(Watch a short video summary of the event here! )


Torque is pleased to host Sarah Miller Caldicott, who will be leading the pilot collaboration workshop, based on practices outlined in her new book Midnight Lunch, The 4 Phases of Team Collaboration Success from Thomas Edison's Lab.

Creating small, diverse collaboration teams became one of Thomas Edison's most powerful competitive assets.  In fact, collaboration served as the backbone for his world-changing innovation processes, enabling Edison to pioneer 6 industries in less than 35 years.  Through collaboration, Edison created knowledge assets that could be reshaped and reconfigured in multiple ways over time, yielding a value-creation colossus.

In our digital era, where text messages and emails frequently substitute for in-person conversations, an understanding of collaboration is more important than ever before. As smart devices proliferate globally, the effective linking of live and virtual resources will become a necessity for the innovation process.  Every successful marketer must master it!

Learn Edison's principles of how you can improve collaboration and innovative thinking, and then get to apply your new knowledge in an interactive idea generation workshop at our first-ever Midnight Lunch™ experience in the US!  This ground-breaking live session will be held from 6:00 - 9:00 PM on January 28th the Torque offices.

You will learn...

  • Why Midnight Lunch sessions created a competitive edge for Thomas Edison
  • How to ask compelling questions that create new context for solutions
  • How to craft hypotheses that flow from these questions, launching powerful experiments
  • What kinds of live and digital resources propel a successful Midnight Lunch process

The topic will be:

Marketing the City of Chicago in of the top 5 most innovative cities in the world"

Networking-Food & Drink-Interactive Workshop

January 28, 2013 - 6:00-9:00 PM in Chicago

Register at this link:

MENG Members $35;  NonMembers $45

Registration fee includes event materials, food and beverages!

Torque 167 N Racine, Suite 2

Chicago, IL  60607

Street parking Available