Branding and Marketing Seminar at LUGPA National Conference

It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to "earned media" beyond traditional press releases; search marketing, and importantly‚ÄĒreplacing mass media advertising (particularly TV) with content and database marketing, to increase brand reputation and awareness. My presentation: Branding and Markeging strategies for large medical clinic practice groups is available here for anyone interested in studying it further.¬†