Abri Credit Union Launches New Brand
Torque announces the launch of Abri Credit Union, which was unveiled to the public on Monday, November 1. Abri was formed in the merger of Argonne Credit Union and Prairie Trail Credit Union, both of which have served communities in the Joliet region and southern suburbs of Chicago for more than 50 years.
Torque developed the new brand, including development of the name, logo and brand standards. The name Abri, which means a protective shelter or safe place, grew out of the organizations' deep commitment to providing members with a sense of stability for their financial affairs. Join us in congratulating our colleagues at Abri on the successful introduction of their new brand.
Read more on Torque's role in the developing the brand in an announcement from Abri board member Brian McDaniel.