Redefining Solar ROI

Unique Solar Solutions, a solar thermal heating system manufacturer, needed to launch the business and build its brand image in the marketplace. Torque positioned the Company as an industry disruptor, against the high-end (read: expensive) solar photovoltaic market. Torque designed the company logo and brand standards, then developed the website to highlight USS specialization in pragmatic heating cost reduction for commercial, industrial and institutional buildings.  The website showcases how Unique Solar Solutions offers the most efficient solar thermal system ever, reducing the cost of heating fuel, lowering the carbon footprint, and providing the world’s best return on investment for industrial and institutional facility owners and managers.

Logo and brand identity

Website