Managing the Wobbly Economic Recovery

MENG Evening Marketing Leadership Town Hall Meeting January 21, 2010

Marketing leaders are in the line of fire. We’re on the road to the New Normal, but it promises to be a wobbly and unpredictable economic recovery. Fully exposed to the volatile pressures of an uneven recovery, marketing leaders must learn to navigate the change. This wobbling recovery will present challenges as we strive to manage reactions (and overreactions) within our organizations, markets and customers.

Join our  guest moderators—veteran marketing leaders— who will share experiences from current or past exploits, to spark discussion about how we might all learn to balance the wobble:

Gaye Van Den Hombergh, President, Winning Workplaces

Jerry Rosen, Chief Executive Officer, Rosen & Brichta

Shari Matras, VP Brand Management & Strategy at Career Education Corporation

Part one will address managing expectations and events that occur within the organization, such as increased expectations from top management as well as dealing with fear and anxiety from direct reports.

Part two will examine managing expectations from outside the organization, e.g., communicating with customers and maintaining a positive response to the information flowing in from the company’s audiences, such as through social media.

I hope you can participate in the passionate debate and creative ideation of the issues of managing the wobbling recovery of this economy. Attendees will have the opportunity to exchange their views, visions and apprehensions, helping to shape this leadership charter. See what the minds of MENG have to say, and be sure your point of view is heard!

Event Essentials and registration

January 21, 2010

Location: Information Resources Inc., 150 N Clinton St, Chicago, IL

Drinks and heavy hors d’oeuvre buffet

5.30p networking

6.30p - 8p program

8p-8.30p networking

Admission: $30 members, $40 non-members

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The facility for this event is generously provided by IRI