Share the Health: Torque Helps Northwestern Memorial Hospital promote transparency
NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo.
Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the site as a resource for future visits. NMH is among the first hospitals to share their quality ratings, and is leading the way in the transparency of information about the quality of health care.