Leading under risk—with your wits about you

Business is presumed to be run according to a plan, with measures and accountability. But in today's turbulent economy planning isn't possible in the way it's been previously. Getting to point 'b' isn't linear and disciplined. It involves agility, collaboration, understanding limits—and sometimes disregarding the limits. It takes leadership under risk, facing fear and finding a way, sometimes against the seemingly impossible.

The Sony Corporation played the video "Did You Know?" at their Executive Conference this year. Nearing 3.5 million views, you have likely seen it. It's a pastiche of dramatic, sometimes shocking statistics, triggering some interesting reactions. Just read the comments to see how people seem to deny or minimize. We can debate the accuracy or source, but these general trends are signaling tremendous change.

What stood out most were 40 seconds into of the video: "The top 10 in-demand jobs in 2010...did not exist in 2004...We are currently preparing students for jobs that don't yet exist...Using technologies that haven't been invented...in order to solve problems we don't even know are problems yet."

This a challenge leveled squarely at marketers. It's a big reason for why I am working on the Marketing Executive Network Group Leadership Panel, producing evening workshops for top marketing executives. In response to the extreme conditions of the time, this will not a seminar as usual. And with Second City Communications facilitating, it won't be doom and gloom at all. In fact you could ask:



When the going gets tough, leaders need to lead with imagination, an intensive survival training hosted by MENG and led by Second City Communications. Participants in this intensive learning experience will come out the other end better prepared to:

  • Address uncertainty and confront risk
  • Adapt strategies to volatile times
  • Energize teams to take on challenges

Wednesday April 29th from 5:30PM to 9:00PM (the 90 minute session begins at 6.30PM) Second City, 1616 N. Wells St. Admission; $35 for members $45 for guests Register at the Markting Executive Network Group MENG