Fierce debate: marketing leadership, redefined
If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is far from conclusive. The debate over raising the accountability of marketing is just that: a debate. And sometimes a raging debate, at that. How can anyone be surprised when you consider statistics about the CMO position turnover in Fortune 500 companies (on average, as little as 20 months according to some sources). Maybe CMO turnover in mid-market companies is lower—the data is less available. Or maybe there aren’t very many CMO positions among mid-market companies. That’s a problem of a different stripe. All of this points to one enormous issue for professional marketers, and the need for business in general to be able to benefit from the marketing function. It’s an issue we face in serving our clients, every step of the way. And it’s been my motivation to become active in MENG, an organization that is focused precisely on expanding the debate over marketing leadership. I’m pleased to announce the first panel event, which is scheduled for Thursday. I’d be pleased if you could witness and participate first-hand. Consider attending, at the following:
On Thursday, Sept 25, 2008, MENG presents its first quarterly panel, featuring top marketing executives who will share how they’ve elevated the contributions of the marketing function in their organization:
- Clay Gillespie, SVP Marketing & Media Management at Career Education Corporation.
- Andrew Gross, SVP Marketing and Merchandising, Greater Chicago Area, Serta Intl.
- Ken G Kabira, EVP Chief Revenue and Marketing Officer at Chicago Transit Authority
- Don Scheibenreif, VP Strategic Marketing, Industrial Supply Division, W.W. Grainger, Inc.
Register today to participate in the conversation. Space is limited, so register today through the MENG website: www.mengonline.com/chicago
Thursday, Sept 25, 2008
Event start: 6:00pm
Panel discussion: 6:30pm-8:00pm
IIT’s Institute of Design
350 N. LaSalle Street
A light buffet with beverages will be provided