Jim Beam food products land on retailer shelves with a fresh take on packaging.

Making a spirits brand appropriate for every day consumption is no simple task? This was the challenge brought to us by Jim Beam, the 230+ year-old bourbon maker. Torque was brought on to help Vita Foods and Jim Beam systematize, streamline and appropriately update their packaging for a line of barbeque sauces, marinades, and spice rubs. We were given the task of translating the iconic Jim Beam bottle and its visual assets to food bottle labels and a branding standards system. The product line is being launched this fall and Torque has been engaged to nationally promote the bottles and the joy they bring to outdoor cooking.