Chicago’s renowned beer company launches a new beer, a new look, a new toast to the fall season
Goose Island has been long known for its seasonal line of beers that punctuate the year and please Goose fans all over. Upon closer look, Goose has noted that a broader market consumes these more thematic beers, especially at retail. Intent of bringing great beer to a broader public and to celebrate the rich fall season, football, and the return of crisp weather, Goose has launched Harvest Ale. Harvest Ale is a clear amber with a dry malty flavor matched with assertive hops. Torque has been instrumental in the launch, contributing to the naming, package design and on-premise promotions for the beer. The classic, deco influenced look of the graphics and earthy warm tones of the design speak of a rich heritage and deep flavor. Goose anticipates that the beer will be accepted with open arms. Cheers and come by our offices for a pint.