Refreshing Local Music. Rocking Local Beer.
After 20 years of working with partners like WXRT to sponsor live local music in and around Chicago, the Goose Island Beer Company decided to create its own program to promote local music. The program was launched on July 11th at Goose Island's own invitation only open house in a run up to that weekend's Pitchfork Music Festival in Union Park, for which Goose island was the official beer sponsor.
The program, named "312unes", is focused on promoting undiscovered local talent while encouraging drinkers to choose a better beer when they visit some of Chicago's better known music venues. For Goose the concept for 312unes was simple - 312, a rocking local beer + rocking local bands = a rocking local landscape.
Torque is pleased to have designed the website, advertising, coasters and giveaway items for 312unes.