Branding and Digital Marketing

For companies that must build their brands, drive profitable growth and sharpen competitive advantage.

A New Personality

For George Street Photo & Video, we veered away from the portrayal of the “classic” bride, and created a host of print collateral, a complete website redesign, an extended email nurture program and digital ad campaign that capitalized on the new personality

Ideas

As a branding and digital marketing firm at Chicago, our attention is consumed by a constant curiosity (and strategic necessity) to observe and learn about economies, markets and human behavior so we can direct the marketing process for our clients.Marketing is not a controlled research laboratory where “truth” can be isolated and handed over to business executives. It’s also not the domain of random sensational creative concepts. We believe in a humble, curious and thoughtful approach to marketing.
Time and resources are limited, and business calls for action, and that action must be specific and focused. These conditions have given rise to agile planningthat allows marketing programs and website designs to learn from experience. This propels ideas from creative to innovative. Our blog is for sharing what we learn from observing people and what we’re discovering in marketing strategy and the digital marketing. Read on and connect with us in social media — let us know what you see!